Twitter out a new homepage aimed at non-Twitter users.
The company, which had been testing a new look for its homepage since February, made the change official with a blog post that outlines the updates.
Whereas before, Twitter's homepage was pretty sparse — simply a background image and prompts for people to sign up or sign in — the revamped version is populated with different topics, including politics, pop artists and cute animals. Clicking on one brings you to a timeline chock-full of relevant tweets.
"It’s rich real-time content, just like the Twitter experience for users who log in," Twitter product manager Gabor Cselle wrote in the post.
Twitter will roll out its new homepage to English desktop users first, with plans to expand elsewhere "over time."
The move is another major step for Twitter, which is trying to expand its reach far beyond its site and mobile app. At the company's analyst event in November, executives said 125 million people — almost half of Twitter's active user base — visit the homepage each month, but don't log in.
Twitter has also inked deals in recent months with Google, Flipboard and Yahoo Japan, all in effort to promote content elsewhere. With the Google deal, which has yet to officially roll out, Twitter likely hopes Internet users who see its content in Google searches will click on that content, and get shuttled over to the service.
Twitter's new homepage, which offers a better look at its content, may prove compelling enough that some of those visitors will actually sign up for an account.
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